The honeymoon phase is important. It is a boost that Amazon gives you at the beginning of your launch.
The 'honeymoon phase' is a term we use to describe the initial period after you launch a new product on Amazon. During this phase, Amazon gives new products a chance to shine and potentially outperform older, established products. This is because Amazon is very customer-centric and wants to ensure that new products with better features, prices, or customer experiences get a fair shot at success.
During the honeymoon phase, Amazon's algorithm may favor your product, potentially boosting its organic ranking. This is why it's crucial to be fully prepared for your product launch, with all aspects of your product listing (like photography, videography, A+ content, and copy) ready to go. If you take full advantage of the honeymoon phase, it can save you a lot of money in the long run.
Also, to preserve the honeymoon phase before launching the product, make sure the LAUNCH DATE, RELEASE DATE and OFFER START DATE are set far in the future.
As soon as the listing is ready to get launched and go live, you can change the date to launch date to start the honeymoon.