Business Set Up
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      I’m filing for my EIN number and it’s asking if I have a “Doing business as” aka DBA or trade name. So would that be my store name that I want to use on Amazon or my brand name of the products I plan?

      Doing Business As or DBA

      You will have 3 names in your business. 

      - your corporation's/LLC's name
      - your amazon store name
      - your brand name

      All 3 can be the same, or they can all be different! 

      For example... 

      Business Name - Lululemon inc. 
      Amazon store - Lululemon
      Brand - Lululemon

      OR

      Business Name  - 2134183 LLC
      Amazon Store - Walmart
      Brand - Ritz crackers 

      In this case, Lululemon is a branded store. 
      Walmart is more of a general store. 

      When applying for your LLC or corporation however, you probably don't know this. So, keep it the same name as what you are applying for!